Roadside Attractions & Vertical Make First TIFF Acquisition This Year With Seth Rogen & Anna Kendrick Pic ‘Babies’
EXCLUSIVE: Before the Toronto International Film Festival even kicks off on Sept. 10, Roadside Attractions and Vertical are teaming on the first U.S. acquisition of a world premiere out of the fest th
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Deadline reports that Roadside Attractions and Vertical have partnered on the first U.S. acquisition of a TIFF world premiere ahead of this year's festival, picking up Lauren Miller Rogen's Babies for a planned 2027 theatrical release. The film centers on a happily married couple, with Seth Rogen and Anna Kendrick attached to star. The deal closes before the festival's September 10 opening, marking an unusually early move in the acquisition calendar.
For audiences watching the industry consolidate around faith-adjacent family narratives, this early positioning signals where mainstream distribution is placing its bets. humanbygod.com operates at that intersection: a space where entertainment coverage functions as cultural commentary rather than promotion, and where the community gathered around the brand engages with how faith and family are represented, packaged, and sold back to viewers. The store's hoodies, sweatshirts, tees, and headwear carry designs that express faith through urban streetwear aesthetics, but the editorial voice exists independently, treating these industry movements as material worth examining rather than merely consuming.
The 2027 theatrical window matters because it gives this acquisition room to breathe in a landscape where streaming has compressed the distance between announcement and availability. That patience, or that calculation, invites the kind of sustained attention that humanbygod.com's coverage is built to provide: not reaction but reflection, not hype but discernment. For readers tracking how marriage and family are rendered in commercial film, the story is worth watching slowly.
Source: Deadline, “Roadside Attractions & Vertical Make First TIFF Acquisition This Year With Seth Rogen & Anna Kendrick Pic ‘Babies’”. Read the original →
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