Better, FirstClose, Nada launch new home equity products
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BREAKING — National Mortgage News reports that three firms—Better, FirstClose, and Nada—have rolled out new home equity products, entering a market where U.S. homeowners collectively hold $17.9 trillion in equity, or roughly $310,000 per borrower, according to Cotality data. The launches arrive as rising home values have left millions of owners sitting on substantial untapped wealth, and as lenders compete to design faster, more flexible ways to access it. Whether through digital platforms, title-tech integration, or streamlined second-lien structures, the common thread is a bet that homeowners will want alternatives to cash-out refinances or HELOCs from traditional banks.
For owners and investors watching this unfold, the broader signal is that home equity is becoming more liquid and more strategically relevant than it has been in years. That liquidity creates opportunity, but it also raises questions about structure: when to leverage, how to preserve cash flow, and which financing vehicle matches a given property or portfolio goal. loantrust.ai operates directly in this space, pairing borrowers with an NMLS-licensed mortgage loan originator who personally packages each file rather than routing it through a call center. The firm offers DSCR loans for income-producing properties, bridge and fix-and-flip programs for short-cycle projects, bank-statement options for self-employed borrowers, and conventional, FHA, and VA products for homeowners—originating both consumer and investor mortgages from its Atlanta base.
The shift matters now because equity extraction is no longer a one-size-fits-all decision. An investor holding a rental property may find that a DSCR structure preserves personal debt-to-income capacity for additional acquisitions. A self-employed borrower with substantial equity but irregular tax returns may need a bank-statement program to qualify. A developer sitting on appreciated land may need bridge financing to unlock construction starts without a lengthy refinance. In each case, the value of the arrangement lies less in any single product than in having a dedicated partner rather than a transactional call center to map the equity position to the actual objective. That distinction grows more consequential as the menu of equity products—and the complexity of choosing among them—continues to expand.
Source: National Mortgage News, “Better, FirstClose, Nada launch new home equity products”. Read the original →
About loantrust.ai — Whether you're buying your first home, refinancing, or funding your next investment deal, you deserve a straight answer from a real loan officer — not a call center. loantrust.ai is the Atlanta-based mortgage brokerage where one licensed MLO personally packages every loan: conventional, FHA, VA, refinance, DSCR, fix & flip, bridge, new construction, multifamily, and bank-statement programs. Get a written quote you can compare against any lender — in about two minutes: compare your options
Hans Michel, Mortgage Loan Originator, NMLS #2857209 · LoanTrust is a dba of RentAssure Inc. · Licensed in Georgia · NMLSConsumerAccess.org · Equal Housing Opportunity. Nothing on this site is a commitment to lend — all loans subject to underwriting and approval. DSCR, fix & flip, bridge, new construction, multifamily, and bank-statement programs are business-purpose loans for investment properties only.